….THe Story behind the creativity….
Concept Flowers was born in 2012, with a mission to provide the freshest of flowers and the best of knowledge to potential clients of their vast array of floral choices for their requests.
It was named as such, because of what the word concept means:
“An idea of how something is, or how something should be done”
Over the years this has also become a name to live up to-and ensures fresh, forward thinking, innovative approaches to not only the sublime floral designs that are created,but to the way that business is carried out.. meaning that every request, from every client is dealt with as uniquely as they are.
After having worked as an apprentice whilst studying for her NVQ Level 2 & 3 Lauren realised she had been taken over by “the floral bug” and realised that there was something unique about her perspective and skill that clients were missing out on being offered from others.
With a creative talent and a thirst to learn more, Lauren with support from college tutors, employers and family, was entered into the competitive world of floristry.
Competing as part of World Skills she had a chance to learn from floral masters in the UK and Overseas , to perfect her skills and became one of the last two eligible to represent the UK for floristry in an international competition, whilst achieving a Chelsea Flower Show Silver-Gilt, Bronze Medal and a licentiateship.
After her time competing she found herself studying towards a diploma and onto her masters degree all on the subject of floristry.
An accumulative of 7 years of studying later Lauren found herself able to truly call herself a professional florist, gaining respect of industry individuals, and now with the confidence to think about where her future in the industry should be.
After approaching local business’s for a job and being told she was over qualified, this left her with two options… either quit and re-train… or start her own business.
Not one for being a quitter.. Lauren armed herself with a business plan and determination to start her own company, and in the September of 2012 she found herself at the beginning of her journey into the world of being her own boss!
6 years on Concept Flowers has grown into a Multi Award Winning Floristry Business, from its original environment (a garden shed) to where it currently operates from – on the Nuffield Industrial Estate in Poole, operating throughout the whole of Dorset, Hampshire, Wiltshire and beyond upon request.
Throughout this time Lauren has been the Dorset Wedding Florist of choice for a staggering number of 468 (and still counting!) local brides to be and is immensely proud to have built an exceptional reputation for Concept Flowers.
Proving that hard work, perseverance, skill and ultimately passion is what really makes a good florist.